Apartments by
Marriott Bonvoy

In response to a rise in consumer demand for leisure products with residential qualities (e.g., kitchens, multiple bedrooms, bathrooms and communal spaces), Marriott Bonvoy has created a soft brand called Apartments by Marriot Bonvoy (AxMB) for hotel development growth. AxMB approached us to create a brand identity that encompasses a home-like, light touch experience wrapped with intuitive digital. Our approach was an upscale bohemian design using earth tones and modern typefaces.